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Jeff Grow

the genius: Jeff Grow
Magician, Bartender
Theater Bar
New York, NY

the inspiration: I’m inspired by the mixologists I work with at Theater Bar — the work I do there really blends into the rest of my creative life. They do things that I would have never imagined. We’ve been adding drinks to the menu, and even just tasting or watching the way they put things into drinks, pairing, blending, presentation, the way there’s a gorgeous green drink with just the right amount of foam on it, and the garnish, the way the whole cocktail gets tied together and how deeply ingredients go together, including what glass the drink goes in. That’s how I think about magic all the time, and am learning to think about cocktails the same way.